Symbiosis: Cycling & Free Beer

Researchers at Oklahoma State recently published results of an exercise motivation study.

Their research concluded that wearing step-counting fitness monitors did not significantly motivate fitness activity in their test subjects.  So that got us thinking.  What would motivate people to exercise more?

Our hypothesis is that free beer would do the trick.

Since we are always interested in advancing scientific discourse, we knew we must put our hypothesis to the test.  To that end, Excelsior Brewing has commissioned a large scale study to test the impact of free beer on cycling activity in the Excelsior area.

We are now soliciting test participants for this important work.  

You are eligible to participate in this study if you are at least 21 years of age and thirsty.  To sign up for the study, simply stop by the taproom and purchase our new 2016 bike jersey.

2016 Excelsior Brewing Bike Jersey

All study participants who don the jersey and bike to our labs/taproom for the rest of the year will be compensated for their participation with one free pint of beer per visit per day.

Please consider helping us with this groundbreaking research.  Jerseys are on sale now for $79 and all proceeds will go to fund additional research this fall, including the first double-blind study of the science behind beer goggles.