Monthly Archives:: July 2016

Excelsior Brewing Now More Open

Due to overwhelming feedback from local beer enthusiasts, our taproom hours have been expanded.  Effective immediately, we’ll now open at 2pm on Tuesdays and noon on Friday.

The earlier open times give visitors a chance to enjoy our brews during Excelsior’s Farmers Market on Tuesday as well as get an early leg up on the weekend each Friday!

In addition, we’ve added special bike jersey pricing to our flagship pints on Thursday.  Thirsty patrons who arrive in a past or present EBC bike jersey will receive $3 flagship pints for the duration of their stay each and every Thursday.

But we aren’t just more open because of our new hours, we are also working to cultivate a diverse community.  To that end we have identified several underserved client groups and will be using our change in hours to welcome them to our taproom.

Farmers Market Shame

VSS Sufferers 
Vegetarian Spouse Syndrome (VSS) is an affliction affecting the significant others of vegetarians whereby the carnivorous spouse may face meat-shaming and nutrition lectures.  Studies show flare-ups are most likely to occur near large patches of organic vegetables.  Tuesdays in Excelsior the VSS threat level is at the highest –Dark Green.  Our new hours on Tuesday mean the brewery will serve as a registered safe space for at-risk spouses and a respite for victims.

Discouraged Anglers
Pursuing trophy fish is sometimes a lonely battle. After spending an entire morning trolling for lunkers the transition back to society with an empty livewell can be traumatic.  Our taproom has malt beverage based re-entry resources designed to smooth this transition.  Join us on Fridays beginning at noon for some beverage therapy.  That way when friends ask if you caught anything you can proudly hold your head high and announce.  “Yes… a buzz. “

Newbie Cyclists
While cycling has never been more popular, group rides are fraught with peril for entry-level cyclists.   Experienced groups routinely drop slow riders from their peloton.  This can be a humbling experience.  If this happens to you, don’t fret about your failures.  Instead swing into the brewery for Thursday beer specials and a chance to socialize in those sweet spandex pants.

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Pokemon GO, Kettle Sours & Nerd Evolution

In the past week or so, one of two things has happened.  Depending on your perspective either…

A cool new game is bending the lines between the virtual and real-life world, simultaneously reuniting people with a nostalgic pastime from their childhood

Or

It is the nerd apocalypse.

Tri Lambda Road Trip

Regardless of your perspective, you’ll agree that Pokemon GO is a phenomenon because it took something people already enjoyed and enhanced it with technology.  It is an evolution.  The game was re-imagined and updated with some clear advantages.

Why interact with actual people using a card game in your mom’s basement when you can instead stare at your phone and wander into traffic?

A similar (and decidedly much cooler) technology innovation has similarly changed the brewing industry.

Brewing sour beer was once the exclusive purview of large scale brewers who used a process called age-souring to deliver their distinctive tart bite.  This was done via a long process, only possible for those with both the capacity and patience to ferment large batches over long periods of time.

The sours used extra fermentation in a chemical tug-of-war to deliver a distinctive tart taste.  The process was tricky.  One false move could mean contaminating an entire brewery.  This made sours expensive to brew and purchase.

Bring on the innovation.

Kettle souring appeared on the scene and re-imagined the entire ballgame.  By tweaking the order of the process, brewers could deliver the distinctive flavor profile of sours in small batches without the drawbacks and hazards.  This made sours viable to smaller breweries.

EBC is fully on board with innovation and has several kettle-brewed sours to deliver via a limited release in our taproom beginning on July 21st.

Peach Kettle Sour ABV 4.7% IBU 11
This kettle soured ale is brewed with fresh peach to deliver a light and tart profile. The effervescence and low IBU makes this brew perfect for summer.

Apricot Kettle Sour 5.4% 11 IBU
This brew balances the tartness of the sour with the sweet earthiness of apricot. The bubbly sour is a wonderful introduction to the innovation of kettle sours.

Raspberry Kettle Sour 5.2% 14 IBU
Loads of fresh raspberries shine through with every sip of this framboise style sour.  It will appeal to the nerdiest of the beer nerds while also acting as pleasant entry point for novices.

To clarify, our new kettle sours are not cartoons you harvest with your mobile phone, but actual beers that you consume in our taproom with your friends.

For Pokemon Go players we should clarify that friends are other carbon-based life forms who you interact with via a process known as communication.  This results in relationships.

While this may be out of your comfort zone, if you take it slow you should be fine and the beer can help.